Privacy Policy

Last updated: 29 June 2026

This Privacy Policy explains how LIEN ("we", "us", "our") collects, uses, and protects your personal data when you visit or make a purchase from lien-clothing.com (the "Site"), in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Who we are

LIEN is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, you can contact us at privacy@lien-clothing.com.

2. What data we collect

We may collect and process the following categories of personal data:

Identity & contact data – name, email address, phone number, billing and shipping address.
Order & transaction data – products purchased, order value, and payment confirmation (we do not store full card numbers).
Technical & usage data – IP address, device and browser type, pages viewed, and how you interact with the Site.
Marketing preferences – your choices about receiving marketing from us.

3. How we use your data and our legal bases

To process and deliver your orders – performance of a contract.
To provide customer support and respond to enquiries – legitimate interests.
To send marketing communications – your consent, which you may withdraw at any time.
To measure and improve our Site through analytics – your consent.
To prevent fraud and comply with legal obligations – legal obligation / legitimate interests.

4. Cookies and tracking

We use cookies and similar technologies to operate the Site and, where you have given consent, to measure traffic and support marketing. Strictly necessary cookies are always active because the Site cannot function without them. Analytics and marketing cookies are only set after you accept them.

You can change your choice at any time using the "Cookie settings" link in the footer of every page. For more detail on managing cookies, you can also adjust your browser settings.

5. Sharing your data

We share data only with trusted service providers who help us run the store, including our e-commerce platform (Shopify), payment processors, shipping and fulfilment partners, and analytics providers. These providers process data on our behalf under appropriate contractual safeguards. We do not sell your personal data.

6. International transfers

Some of our providers may process data outside the European Economic Area. Where this happens, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect your data.

7. How long we keep your data

We retain personal data only for as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Order records are typically retained for the period required by tax and commercial law.

8. Your rights under the GDPR

Subject to applicable law, you have the right to: access your data; request correction or erasure; restrict or object to processing; data portability; and withdraw consent at any time. You also have the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at privacy@lien-clothing.com. We will respond within the timeframe required by law.

9. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Payments are processed over encrypted connections by PCI-compliant providers.